2014年11月19日水曜日

Book Review: How Google Works


Scientific Description on Google

Recently I read this book, "How Google Works."
Before reading this book, I knew little about Google though stories of the company appear here and there in new articles and textbooks on business. I kind of liked their way of providing services in the internet searching. Its searching interface is just simple with no adds and quick in results.

One of authors of the book and the former CEO, Eric Shmidt, clarifies why they can deliver us such a simple and powerful search engine. I really liked the way Shmidt described about Google as a micro-universe of creatives who are passionate about creativity and innovation.

His discourse is not only based on personal experience, whereas many CEOs tend to write as their memoirs which sometimes seem just showing off to me, but also based on rigorous scientific evidences so that I can understand what kind of concepts and theories underlined in his management and day-to-day decision making.




Why Google Is Creative?

The entire themes of the book are how as a huge multinational entity keeps heads toward creativity and innovation providing services which are "radically useful and novel" for the users as well as an integrated collaboration of diverse creatives. 

It is interesting when the author talks about how top managers "un-manage" the process of creating and innovating while they manage to allocate effective workplace for the creators and keep cultures which inspire all employees to make difference in the world. As the author states, Google is the place where messiness, as a prerequisite for creativity, and internal integration, as a compass for the company's navigation, miraculously reside together.

If you are MBA student or business leader who wants to make difference in practice, it is worth reading, well interpreted business theories and ideas bridging between rigorous research and business practice. 




How to Manage Emails Effectively


I would like to share the author's tips for effective email management, which everyone might have been struggling from handling hundreds of emails.

1)Respond quickly

Being responsive sets up a positive communications feedback loop.
"got it" would be fine.

→As matter of fact, I have been doing this since I read this book. I agree that quick response delivers implicit image that you are reachable when others need help or contact. That means high frequency to come into other's mind.

2)When writing an email, every word matters, and useless prose doesn't.

Be crisp in your delivery.

→Especially for top managers, a long mail are likely to be ignored. I try to write whole story in about 50 words and put headings and numbers if the contents become longer. 

3)Clean out your inbox constantly

Time thinking about which items in your inbox you should attack next is a waste of time;
Time rereading a message that you have already read is a waste of time.

→I think this is right. I found it waste of time postponing reply after reading whole the messages; at the time when I respond later, I have to reread the messages again!

I hope this would help.